"Scene car" and then a new model, Beiqi new energy accelerated product offensive

Since the beginning of this year, the competition in China's new energy vehicle market is becoming increasingly fierce. From steep price cuts, to crazy subsidies, to the burst of new products... Each car enterprise volume configuration, volume service, volume price, volume new products, full of smoke. When a number of car companies "roll" a new height at the same time, more and more car brands are further and further away from consumers, products are increasingly homogenized, and they have entered the rut of price competition.

In such an environment, how should car companies break the game?

Baic new energy's concept of "scenario-oriented car building" has given the industry more inspiration. This is a new set of strategic ideas, taking user needs as the center, using product service scenarios as the means, and continuously creating full-scene experience and full-life cycle value for users. On the product side, BAIC New Energy's polar Fox Automobile ushered in a year of product explosion, after listing a parent-child smart car Koala, and recently launched polar Fox Alpha T5 to seize the young user market. The model is expected to go on sale by the end of this year.

According to the plan, a new performance coupe representing BAIC's new energy "scenario-based car building" concept will be listed at the Shanghai Auto Show in 2024, and along with the deep cooperation with Huawei, the C-class sedan positioning executive luxury will eventually land in 2024. It can be expected that the product matrix of BAIC new energy will be more perfect, and a future-oriented "scene" war has officially started.

Family all-around car coming, polar fox products to accelerate the renewal

At this year's Guangzhou Auto Show, among the more than 200 cars on display, there is a family car with stylish styling and comprehensive performance that has sparked hot discussion. This is the new model released by BAIC New Energy - polar Fox Alpha T5.

The Polar Fox Alpha T5, which is positioned as the "all-excellent pure electric SUV", also continues the BAIC new energy scene car building concept, designed for urban young families. The Polar Fox Alpha T5 integrates Polar Fox's deep insight into the needs of young urban family users in the new era, and achieves the same level in six dimensions: The space utilization rate is higher in the same level, the safety protection is higher in the industry, the health standard is higher in the industry, the wind resistance coefficient is ranked in the top of the domestic pure electric SUV, the programming cabin is the "only" in the same level, the quality standard is higher in the same level, it can be said that it is the "hexagonal warrior" with all-round and all-round excellence.

At the end of this year, polar Fox Alpha T5 will be officially listed, the gap in urban young family car scene needs to be filled, coupled with the previous polar Fox Alpha S/T forest version to create the "third space" of the urban population, polar Fox Koala has become the smart parent-child car favored by treasure mom, polar fox automotive product matrix tends to be perfect, forming a strong "scene car" model matrix. Polar fox car scene car building route has become more and more clear.

Deep insight into user needs, open up a new track for parent-child travel

On September 20 this year, the polar Fox Koala, which is positioned as the "world's first smart parent-child car", hit the market, with orders exceeding 5,000 units in just one month.

As a scene-driven model of the polar Fox brand, the polar Fox Koala team has closely interacted with more than 5,000 family users, and the system sorted out the scenes encountered in the process of parent-child travel, listed more than 200 pain points and wish lists, and finally created a global intelligent parent-child car Koala. Fox car Koala is also a "mother and child friendly car" five-star authoritative certification model in the industry, the creation of maternal and child health cabin, to create a "pure children's room" for the baby can "healthy breathing", to meet the needs of Bao Bao mother and father for family travel life and driving balance, create a new pattern of parent-child travel market.

Fox car Koala is also a model in the industry that has been certified by the five-star authority of "mother and child friendly car", and the maternal and child health cabin is created for the baby to create a "pure children's room" that can "breathe healthily". Jihu Kaola also developed non-silver ion organic antibacterial agents in conjunction with the Chinese Academy of Sciences, and the bacteria-virus elimination reached more than 99.99%; The customized mercury-free UV kill lamp can achieve medical-grade kill effect in 15 minutes, and the cabin antibacterial rate and antiviral rate reach more than 99.99%.

In such a powerful auto market, creating exclusive models for a specific group of people is a very good breakthrough point, after deeply considering the pain points of Bao Ma and parent-child travel, Jihu Koala creates a full scene experience covering from the car to the car, and brings a system solution for parent-child travel in the form of a new category, which can be said to have opened up a new scene car track by itself.

Ultimate insight, market segment demand is no longer a pain point

The reason why the "scene car" can be so quickly recognized by the market is because Beiqi new energy accurate insight, the focus of China's new energy vehicles is shifting from physical attributes to emotional attributes, the success of a model, not only to have the same level of vehicle configuration, but also need to establish a close emotional connection with the user.

As an automobile enterprise in the industry that has invested heavily in the connection of research scenarios, target groups and technical solutions, BAIC Xineng has effectively played the advantages of car manufacturing precipitation and technology accumulation, and established a deep understanding of user needs. With this advantage, BAIC New Energy iteratively updated on the basis of Alpha S and Alpha T, and successively launched the Polar Fox Alpha S Forest version, Polar Fox Alpha T Forest version, and the just-launched Polar Fox Alpha T5, further sinking the market segment. With the acceleration of the launch of polar Fox car new products, it means that the polar Fox car built by Beiqi new energy has moved from single product combat to legion combat. In the future, BAIC new energy "scene car" model matrix will continue to grow, so as to meet the diversified needs of the market.

The successive release of new models shows the technology accumulation and brand value of BAIC New Energy in the fierce competition in the new energy market, and validates its precise vision of market insight. With the continuous enrichment and improvement of the product spectrum, the accumulation of user reputation, the overall competitiveness of BAIC new energy will be further enhanced, and the strength in the product side and the complement of the blank market will undoubtedly continue to enable the overall sales growth of BAIC new energy.